Multimedia Web
Design & Development
UX Designer & Developer | Arts & Culture E-commerce | 2025-2026
Designed and built an e-commerce website for an 8-year artistic project blending Montana history, music, and visual art - balancing artistic vision with business goals to drive gala ticket sales, pre-orders, and community engagement.
The Challenge
Cazador del Oso, a multidisciplinary artistic project 8 years in development, needed a digital platform to launch their first public release. The project weaves together visual art, music composition, and Montana history storytelling with aspirations to become a film production.
ZFunk Productions (the creator of Cazador del Oso) had a digital presence but no way to sell gala tickets, accept pre-orders for physical art and vinyl records, collect donations, or struggled to tell the story of their decade-long creative journey to their target audience of art enthusiasts and Montana history buffs.
The Solution
Design and develop a storytelling-driven e-commerce website that thoughtfully honors the artistic vision while delivering seamless, intuitive purchasing experiences for gala tickets, products, and donations.
The Impact
✅ Online branding: combined story, art, and music into one clear event that anyone in the funnel can understand.
✅ Multiple income streams: unified ticket sales, pre-orders, and donations in one seamless experience
✅ Launch readiness: delivered website with key flows built in ahead of gala promotion timeline
Before
After
The Approach
As sole designer and developer, I drove the entire project from strategy through launch, collaborating directly with ZFunk Productions to translate their artistic vision into a functional, revenue-generating platform.
Discovery & Strategy
Conducted stakeholder workshops to understand the 8-year creative journey, target audience, and business goals. Defined three primary user journeys: gala attendees purchasing tickets, collectors pre-ordering art/music, and supporters/sponsors making donations. Each required different messaging, visual treatment, and conversion strategies.
IA & Content Strategy
Organized content to balance storytelling with conversion. Created a structure that led with the artistic narrative (Montana history, creative process, artist vision) while making revenue streams easily accessible without feeling transactional.
Visual Storytelling
Built on the vision of ZFunk Production to enrich the Cazador del Oso multimedia experience through an engaging digital platform. Leveraging the art, narrative, and music in thoughtfully integrated and compelling ways to deepen understanding of the event, strengthen audience connection, and drive increased interest and sales.
Content audit of current site to create alignment on what to cut, keep, or improve.
Comparative analysis of how other multimedia projects explain their vision
Simple site map to align on any IA changes
Content strategy to push stakeholders to provide early feedback before focusing too much on designs
Reflection
Push to utilize my marketing background to ensure client was investing in building project awareness in the local community
Build QA templates so client can easily and efficiently leave feedback of changes