Powersports
Site Overhaul
UX Designer | Powersport Ecommerce | 2024-2025
Taking an ambiguous business request and turning it into a feasible solution and operational buy-in, improving KPIs by over 40%.
The Challenge
Team Mancuso Powersports had 5 separate stores in the greater Houston area. Each of these stores had their own websites, inventory, and brand. To hopefully boost sales, the business requested those 5 stores be aggregated into a single site.
While the request in and of itself seemed simple enough—that’s never how these things work. Each store carried unique manufacturers which encompassed navigating complex regulations that affected how you could show their brand and promos on the website and where. On top of that, the stores and operations had their own strong brand identity and were not bought in to the idea of an aggregate site.
The Solution
Create a unified website that aggregates all 5 stores while maintaining individual store identities through location-specific splash pages, meeting OEM compliance requirements, preserving local brand equity, and establishing a cohesive design system across the entire Team Mancuso brand.
The Impact
✅ 44% increase across all KPIs: homepage improvements, brand consistency, and streamlined user experience drove measurable business results
✅ Operational buy-in: Transformed initial resistance from stores into collaboration through strategic workshops and alignment sessions
✅ 3-month delivery: Successfully launched consolidated site on aggressive timeline through seamless OEM host partnership
✅ Brand improvements: Standardized design system across 5 stores while maintaining individual store identity and manufacturer compliance
Before
After
The Approach
As one of two UX Designers, my teammate and I drove this product from strategy to implementation. To bring clarity and alignment, we had to work in tandem with design decisions, branding, technical constraints, and operational complexities.
Strategy & Research
We conducted weekly alignment sessions with key stakeholders to uncover risks, opportunities, and to move the project forward.
Initial workshops, store shadowing, card sorts, competitive/comparative analyses, and customer sentiment gave us a baseline understanding of what’s working, what’s not, and content hierarchy prioritization.
Design & Iterations
Site audits showed inconsistent branding across stores. I want to standardize and document colors, fonts, and content so customers recognize the brand more easily and the business gained efficiency by using one style guide instead of five.
The main challenge was improving homepage hierarchy and clarity without OEM penalties for showing brands/promos at noncompliant stores. Using store pages as splash pages let us clarify Team Mancuso Powersports’ identity, location, and brands while keeping splash pages OEM-compliant.
Validation & Testing
This was the first time anyone in the company had worked with this OEM certified site host. Given the relationship and trust we built with them in our weekly sessions, we were able to seamlessly collaborate which streamlined the entire build and QA process to hit our 3 month deadline.
Homepage lofi wires to understand technical feasibility, operational goals, and constraints
Sitemap for navigation redesign to align stakeholders before getting into the weeds of design
Navigation hifi design
Search results page hifi iteration
Search results page components for dev team
Early on-site visits would have accelerated our understanding of local brand dynamics and customer behavior. A lesson I now prioritize before every project kickoff if able.
Setting clearer stakeholder role expectations upfront would have improved communication with stores. I now align responsibilities and expectations at the start of every working session.